The Xbox situation


I’ve been an Xbox fan since the OG Xbox back in the day, and supported them to this day. I love my Xbox One X but it’s certainly been a shame to watch its nearest rival PlayStation and also the Nintendo Switch soar away from it in sales figures and all-round positive buzz. The Xbox One got off to a poor start, touted as an all-round media device rather than a games console that was both weaker than PS4 and more expensive with its at the time mandatory Kinect add-on. Despite best efforts from the team ever since, with the inception of Gamepass etc,, they still failed to turn things around … not helped by a shortage of major exclusive games that could compete with what PS4 has been offering. Although franchises like Forza, Gears of War have still been well received.

Going into the new gen, it’s become clear that Microsoft and Xbox head Phil Spencer’s philosophy is very different to PlayStation. Sony are riding high on massive sales and extremely positive feedback, so are happy to go full-on into PS5 and kiss PS4 goodbye – safe in the knowledge that millions of fans will likely follow. Xbox however seem reluctant to abandon Xbox One in favour of Series X and are delivering a confusing, worrying message to their fans and anyone interested in next-gen. Phil Spencer says ‘exclusive games are anti-consumer’. They don’t want any game coming Xbox Series X that’s not also coming to Xbox One for at least a year (if not two), and are relying on a subscription service as the way forward rather than asking consumers to have to pay £50-£60 for new games. They also insist on everything coming to PC, ruining any ‘exclusivity’ their games could potentially boast. On one hand it’s very consumer-friendly, but on the other hand it suggests a lack of confidence.

Recently both Sony and Microsoft have shown their hand with regards to the future of their respective brands. Sony chose to hold off the reveal of their console, whilst Microsoft showed theirs early on. Sony showcased plenty of in-game footage and showed off the potential of their super-fast SSD storage solution in games like the dimension-jumping Ratchet & Clank. Microsoft revealed Halo Infinite in a rather current-gen state. Instead they boasted that all their games were coming to Gamepass. That’s cool, I’ll admit. Both consoles will be of course be very powerful, boast (amongst other features) ray-tracing that brings game visuals to life in a way never before seen on a console. Yet something about Sony’s marketing is exciting, whilst Microsoft’s is simply ‘safe’.

I feel that Xbox have good things in store, the Series X will still be a very capable machine, and long-term they may well turn things around. They have some good ideas to pave the way and place them in a good position for the future. Gamepass, X-Cloud etc is the way the industry is going. They have the development studios now more than ever. It’s just currently, PlayStation has the buzz, Microsoft should be focused on selling their new console, not just their brand. I’ll be interested to hear the prices of the new consoles, which could prove a major factor, and launch games line-up of which at this stage, Xbox has the numbers. We’ll see what happens.